Could someone tell me why anybody out there would possibly think it was a good idea to change the name of Campbell's Soup to Bachelor's.
Bachelor's!
Bachelor's make Super Noodles; they make Cup-a-Soup; Pasta Sauce... they do not make canned soup. There are iconic brands out there. Think of biscuits and you think McVities; think cereals and you think Kelloggs; think ketchup - Heinz; think of tinned soup... who did you think of? Bachelors? A brand being iconic doesn't make it the best; but it makes it iconic. I'm not suggesting that the soup will be any different taste-wise. But it won't be Campbell's.
Did Andy Warhol make a print of Cup-a-Soup? Would a pop art image of a supper noodle wrapper be as striking, as iconic as the tin of Campbell's Soup?
So I think you'll agree that changes (back) need to be made - as a matter of urgency. Do we really want a future where real food succumbs to the might of the army of dried food. I'll leave it in your hands.