Could someone tell me why anybody out there would possibly think it was a good idea to change the name of Campbell's Soup to Bachelor's.
Bachelor's!
Bachelor's make Super Noodles; they make Cup-a-Soup; Pasta Sauce... they do not make canned soup. There are iconic brands out there. Think of biscuits and you think McVities; think cereals and you think Kelloggs; think ketchup - Heinz; think of tinned soup... who did you think of? Bachelors? A brand being iconic doesn't make it the best; but it makes it iconic. I'm not suggesting that the soup will be any different taste-wise. But it won't be Campbell's.
Did Andy Warhol make a print of Cup-a-Soup? Would a pop art image of a supper noodle wrapper be as striking, as iconic as the tin of Campbell's Soup?
So I think you'll agree that changes (back) need to be made - as a matter of urgency. Do we really want a future where real food succumbs to the might of the army of dried food. I'll leave it in your hands.
5 comments:
Sounds like Campbell's is being sold or taken over. Batchelor's? Never heard of them.
Such a shame.
Heinz anyday, anyway.
crikey, great to see that i've been gone a year and nothing's changed.
mmm, happy new year, mr. c!!!
zzzzzz, time for a new post, mr. c. i mean, honestly now, you can't tell me you're too busy or some such. i know fo' sho' that ain't it.
besides, all that bellyaching about me not coming around and now that you've got my full attention . . .
I'm working on it! And how do you have the right to appear after a year and complain about me not posting? Did I leave messages on the hour every hour during the past 52 weeks: "zzzz" "zzzz" huh? did I? did I? huh?
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